Motion1

MOtion1, a unified alliance of independent physical rehabilitation equipment and supply agents in North America, has launched a new name and brand identity driven by growing energy and unity within the organization.

Formerly National Medical Alliance, the change to MOtion1 reflects the company’s new culture and significant growth and evolution of the organization’s products, services and expertise. As part of its new brand identity, MOtion1 is rolling out a new logo and brand philosophy called “Mojility.” Mojility represents MOtion1’s momentum and vision of moving to change possibilities, outcomes and lives. MOtion1 agents are both people and products – Mojility agents (products) are sold through MOtion1’s agent network.

“Ultimately, the evolution to the MOtion1 name and brand identity is about the motion or movement we offer together as a group to our ultimate end-user, patients with rehabilitative needs. We’ve introduced a new brand identity and culture to better align our image and marketing efforts with the company’s new strategic direction.”

MOtion1 agents, located throughout the United States and Canada, offer personal, on-site service and technical support to physical therapists, occupational therapists, chiropractors, athletic trainers and other rehabilitation professionals. As unified members of MOtion1, agents are able to offer a broader choice of quality rehabilitative products at competitive prices.

“We’re focused on helping our agents add value to the services they offer,” said Bob Stengele, MOtion1 board chairman. “Everyone is pleased with the direction we’re taking to further enhance and improve the organization.”